Wednesday, April 4, 2007

Out of Home Media Saving lives.


This is a great example of out of home media can catch attention, be remembered and save lives. This is a national campaign that caught my attention at a restaurant bar in NYC. It is a coaster that has a hidden layer of red in that becomes activated once wet, reminding you to that drinking and driving is deadly. Impact Mobile Marketing, http://www.impactmobilemarketing.com, is a lead supplier of out of home media in NYC.

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