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The Power of Outdoor Advertising Tapped for Public Safety
The “People’s Space” is being used to serve the public good.
More and more communities are using billboards and other outdoor formats to help police find fugitives, help the AMBER Alert network find missing children, and deliver emergency information.
The “People’s Space” is being used to serve the public good.
More and more communities are using billboards and other outdoor formats to help police find fugitives, help the AMBER Alert network find missing children, and deliver emergency information.
“Outdoor advertising has a proud tradition of public service, which tops $350 million a year for multiple worthy causes,” said Nancy Fletcher, OAAA president and CEO. “The outstanding feature of public safety messages is that it unites a community. Everyone can see the impact.”
Indeed, the impact is impressive. OAAA conducted a recent survey of member involvement in local crime fighting efforts. Here are a few highlights taken from the survey:
• More than 40 criminal suspects have been apprehended due to billboards.
• More than 53 communities have used outdoor advertising for crime fighting efforts within the last three years.
• An increasing number of outdoor advertising companies are helping police by posting pictures and Crimestopper call-in numbers for anonymous tips.
• Authorities are using digital billboards to issue AMBER Alerts and emergency information.
Applause. Public service efforts to help police have earned the gratitude of law enforcement, respect of public officials, and positive attention from the press.
Last year, US Representative Jim Oberstar (D-MN) said in the Congressional Record that billboards are “supporting public safety and security by reviving a proven, effective idea from our past: the ‘wanted’ poster.” After the mid-term election, Oberstar became chairman of the House Transportation & infrastructure Committee.
Meanwhile, national and local press interest has been strong. “It’s not often that we hear ‘advertising executive’ and ‘hero’ in the same sentence,” Catherine Crier said on Court TV on January 18, referring to the billboard general manager who launched a “wanted” campaign in Kansas City.
Success Stories. At least 11 murder suspects in the Kansas City metro area have been caught thanks to tips prompted by billboards; the latest arrest, Devin Douglas, 17, was featured as a wanted fugitive on a Kansas City billboard last month and was arrested on January 11.
Crime-fighting billboards have also been used effectively in Albuquerque. “A sheriff’s officer was shot and killed on a routine traffic stop,” said Sally Adams of Clear Channel Outdoor-Albuquerque. “Within hours, the authorities identified a suspect. They got us a photo, and we had a billboard up within 48 hours. After a massive manhunt, he was captured. We immediately put the captured snipe across the billboard.”
Digital Billboards. Markets are seeing growth in the use of digital billboards to help police find fugitives and authorities find missing children through the AMBER Alert system.
Angie Ginn of Lamar Advertising Company-Huntsville explains how to beat the clock: “We created artwork on Wednesday afternoon. Crimestoppers approved it. We had it running before 5 pm. Around 9:45 pm, they had captured one of the suspected criminals who was shown on our digital board. Pretty awesome.”
Applause. Public service efforts to help police have earned the gratitude of law enforcement, respect of public officials, and positive attention from the press.
Last year, US Representative Jim Oberstar (D-MN) said in the Congressional Record that billboards are “supporting public safety and security by reviving a proven, effective idea from our past: the ‘wanted’ poster.” After the mid-term election, Oberstar became chairman of the House Transportation & infrastructure Committee.
Meanwhile, national and local press interest has been strong. “It’s not often that we hear ‘advertising executive’ and ‘hero’ in the same sentence,” Catherine Crier said on Court TV on January 18, referring to the billboard general manager who launched a “wanted” campaign in Kansas City.
Success Stories. At least 11 murder suspects in the Kansas City metro area have been caught thanks to tips prompted by billboards; the latest arrest, Devin Douglas, 17, was featured as a wanted fugitive on a Kansas City billboard last month and was arrested on January 11.
Crime-fighting billboards have also been used effectively in Albuquerque. “A sheriff’s officer was shot and killed on a routine traffic stop,” said Sally Adams of Clear Channel Outdoor-Albuquerque. “Within hours, the authorities identified a suspect. They got us a photo, and we had a billboard up within 48 hours. After a massive manhunt, he was captured. We immediately put the captured snipe across the billboard.”
Digital Billboards. Markets are seeing growth in the use of digital billboards to help police find fugitives and authorities find missing children through the AMBER Alert system.
Angie Ginn of Lamar Advertising Company-Huntsville explains how to beat the clock: “We created artwork on Wednesday afternoon. Crimestoppers approved it. We had it running before 5 pm. Around 9:45 pm, they had captured one of the suspected criminals who was shown on our digital board. Pretty awesome.”
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